Operations & Performance
Clarify priorities, strengthen operating systems and turn standards into consistent execution.
Hospitality operations · AI · technology
Better hospitality decisions start with operations.
We help hospitality and tourism businesses improve operations, adopt AI and technology with clarity, create better guest experiences and build stronger businesses.
25+Years in international hospitality
Europe & Middle EastInternational project experience
20+Michelin-starred chefs coordinated across international events
30+Hospitality brand collaborations
Selected experience
Selected professional experience and project involvement. Logos are shown for identification only and do not imply sponsorship, endorsement or a current client relationship.
The challenge
Technology is abundant. Clarity is not.
Hospitality leaders are asked to improve margins, modernise operations and adopt AI while protecting the guest experience and keeping teams aligned.
We bring operator experience and independent judgment to the table, helping you identify the real issue, choose the right path and turn decisions into execution.
Start the conversationAdvisory areas
Where strategy meets operationsBuild a stronger operation. Make better decisions.
AI & Technology Advisory
Translate operational needs into practical technology choices, without starting from the software.
Transformation & Implementation
Guide change from decision to adoption, aligning leaders, teams, partners and measurable outcomes.
Executive & Growth Advisory
Support founders and senior leaders with positioning, partnerships, business development, digital presence and strategic judgment.
Special capability
Special Projects & Executive Advisory
Selected advisory support for high-impact hospitality and tourism initiatives, from concept development, luxury openings and restaurant repositioning to senior talent and specialist networks, strategic chef collaborations, flagship events and complex operational transformation.
For projects that require senior judgement, industry relationships and the ability to turn an ambitious vision into disciplined execution.
Concepts, openings & repositioningSenior talent and specialist networksFlagship events & strategic collaborations
How we work
Independent advice.
Practical execution.
- 01
Understand
Start with the business, the operation and the people, not a predefined solution.
- 02
Decide
Define the real priority, evaluate the options and choose the right path with clarity.
- 03
Build
Bring together the right expertise, systems and partners for the specific challenge.
- 04
Execute
Stay close to implementation so decisions become adoption, performance and lasting change.
JLC Operational Diagnostics
Start with the problem. Find the right next step.
Short, independent assessments designed to identify operational friction, risk and improvement opportunities before considering any solution or partner.
01
Guest Feedback & Experience
Are guest reviews and surveys driving operational improvement, or simply creating more data?
Review how guest feedback is collected, interpreted and turned into operational action.
02
Food Safety & HACCP
How controlled, visible and efficient is your food safety system?
Assess temperature monitoring, HACCP documentation, traceability, corrective actions and management visibility.
JLC Partner Ecosystem
Selected expertise. Independent judgement.
JLC brings independent judgement to every recommendation. Operational clarity and business relevance come first, never technology on its own. We combine operator experience, specialist relationships and practical implementation capability, selecting partners only when they fit the client's needs.
Core Technology Partners
Strategic relationships supporting recurring operational transformation where the fit is clear.
Operational Execution
STOREE
STOREE helps multi-location hospitality, foodservice and retail teams turn central priorities and standards into assigned, verifiable action. It connects headquarters, regional management and local teams, giving leaders clearer visibility while protecting operational consistency without replacing core systems.
HotelsFoodserviceRetailFranchising
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NyxoHACCP & Operational Compliance
ADI Labs
ADI Labs helps hotels and multi-property groups digitise high-risk controls including HACCP, cold-chain monitoring and traceability. Through Sappylo and Nyxo, teams reduce repetitive administration, respond faster to anomalies and create reliable audit evidence, while central functions gain clearer visibility.
Hotel groupsResorts & F&BCateringHealthcare
Book an intro call Selected Solution Partners
Fit-led specialist solutions for clearly defined operational and commercial needs.
Digital HACCP & Voice-Based Compliance
Tersa
Tersa digitises HACCP through voice-based workflows that make checks easier to complete and verify. Restaurants, hotels and foodservice groups can manage traceability, registers, labels and non-conformities with less manual administration, while managers gain clearer evidence and multi-location visibility.
RestaurantsHotelsFoodservice groupsMulti-site compliance
Book an intro call 
Energy Efficiency & Sustainability ROI
Energy Renovation Studio
Energy Renovation Studio helps hospitality owners assess energy savings, operational impact and investment clarity. From photovoltaics and heat pumps to incentives and funding, it turns technical options into disciplined business cases with a clearer view of feasibility, ROI and long-term asset value.
Hotels & resortsEnergy-intensive assetsMountain & wellnessHotel groups
Book an intro call 
Connected Hotel Technology & Commercial Growth
Net Affinity / Smarthotel
Net Affinity / Smarthotel helps independent hotels, resorts and groups increase direct revenue, simplify distribution and strengthen the digital guest journey through connected hospitality technology. Its ecosystem spans booking engines, hotel websites, digital marketing, channel management, smart payments and GDS connectivity. Hotels can adopt a single solution or build an integrated technology stack aligned with their commercial goals and existing systems.
Independent hotelsHotels & resortsHotel groupsDirect revenue
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Guest Feedback Intelligence
Customer Alliance
Customer Alliance helps hotels and groups bring reviews, guest surveys and feedback analytics into one clearer view. Customer Alliance provides a Guest Feedback Intelligence layer.
Guest reviewsGuest surveysAI insightsMulti-property
Assess your feedback setup Selected collaborations
Trusted people to deliver with.
Selected specialist relationships that can support projects where culinary expertise, guest experience and disciplined execution need to work as one.
Specialist delivery collaborations
International Restaurant Concepts & Culinary Events Partner
Italian Hospitality Serviceswith Aira Piva
Italian Hospitality Services collaborates with Jon Lorenz Consulting on selected international hospitality projects involving restaurant concepts, culinary advisory and high-profile F&B events.
The collaboration supports projects where concept development, chef talent, guest experience and disciplined event delivery need to work together across international contexts.
Bespoke Catering & Event Delivery Partner
AMA Cateringwith Alessandro Mazzone
AMA Catering collaborates with Jon Lorenz Consulting on selected catering and special-event projects where culinary quality, personalised service and operational coordination are central to the guest experience.
Rooted in North-East Italy and active across premium private, corporate and hospitality events, AMA brings specialist execution capability to projects requiring refined service delivery.
Experience in action
Credibility built in the field.
Selected field experience across hospitality initiatives and major international events, combining operator judgement, specialist relationships and practical implementation.
About Jon Lorenz
Operator experience. Advisor perspective.
Giorgio Lorenzon, founder of Jon Lorenz Consulting, is a hospitality operator turned advisor, combining more than two decades of international leadership with a practical understanding of AI, technology and business transformation.
His experience spans luxury hospitality, branded foodservice concepts, multi-site F&B operations, airport hospitality and major international events across Europe and the Middle East.
Today, he helps hospitality and tourism businesses connect strategy, operations and technology, turning complex decisions into practical improvements for leaders, teams and guests.
Through a selected network of hospitality specialists and trusted technology partners, he can also support clients beyond advisory, helping them move from strategy to implementation.
Start with a conversation
What is the decision your business needs to make next?
Let’s explore the challenge, the opportunity and whether Jon Lorenz Consulting is the right partner.
Book an intro call